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Brand Expansion: PetSmart Express

PetSmart Express
Student work. 
Partners: Beverley Chu, Lily Illiev
Guerrilla 1: Patches of grass would be placed throughout the city, concentrating on areas that are sparse of greenery and offering up pet parents convenience in a different but related way.
Guerrilla 2: Branded pet waste stations would be located throughout the city and in dog parks. 
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Brand Expansion: PetSmart Express
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Brand Expansion: PetSmart Express

Retail Branding Student Project. Through research we discovered that PetSmart had an opportunity to target urbanites, concentrating on convenien Read More

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